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2014 Model PracticesApplication Name: 2014 Model Practices : Florida Department of Health in Volusia County : Community Health Matter Video Program Applicant Name: Ms. Stefany Strong Community Health Matter Video Program
Submitting LHD/Agency/Organization:
Florida Department of Health Volusia County
Street Address: 1845 Holsonback Drive
Submitting LHD/Agency/Organization/Practice website:
volusiahealth.com Practice Contact Job Title: Public Information Officer stefany_strong@doh.state.fl.us Head of LHD/Agency/Organization: Dr. Bonnie J. Sorensen Provide a brief summary of the practice in this section. Your summary must address all the questions below.
Size of LHD jurisdiction (select one):
400,000-499,999
In the boxes provided below, please answer the following:
1)Where is LHD located? 2)Describe public health issue 3)Goals and objectives of proposed practice 4)How was practice implemented / activities 5)Results/ Outcomes (list process milestones and intended/actual outcomes and impacts. 6)Were all of the objectives met? 7)What specific factors led to the success of this practice? 8) What is the Public Health impact of the practice?
The Florida Department of Health in Volusia County’s main office is located in Daytona Beach, Florida. The population of Volusia County is between 400,000 and 499,000.
Educating and empowering the community about public health
Goals- Develop an increased understanding of the role of public health in our community
Objective- Produce 30 public health news videos that spotlight the work of public health in the community per year
Five major community partners a year will view DOH-Volusia as credible source of public health information in Volusia County and will ask to be added to mass email distribution list.
To educate and empower community partners and the public
The Community Health Matters Video Program is the creation of the Public Information Officer (PIO) whose background is in broadcast journalism.
Each week the PIO selects a public health topic and writes and produces a 3 minute video spotlighting the topic. The video includes interviews with subject matter experts including the health department director. The video segment is featured on the Volusia County Government weekly community information television show called Volusia Magazine. This show has been on the air in Volusia County for 30 years. The public health segment has been a part of the show for ten years.
All of the goals and objectives were met. The video program developed an increased understanding of the role of public health in our community. Each year the PIO has written and produced at least 30 public health video segments featuring the role of public health in our community. Over a ten year period, more than 300 public health videos have aired on television spotlighting public health.
This program was successful for a number of reasons:
• The PIO is a professional television news reporter/producer and easily coordinated this task.
• Volusia County Government was more than willing to participate in a creative partnership which covered the cost production costs associated with creating the videos.
• The health department director is media savvy and was featured in the majority of the videos.
• Subject matter experts were willing to be interviewed for the videos.
• The viewers enjoy watching the videos and continue supporting the program
The impact on public health varies. The WIC and Nutrition Program did videos every quarter promoting physical activity and nutrition campaigns geared towards clients. As a result, the videos are being used to promote healthy lifestyles in WIC clinics, on our health department websites and for speaking engagements. Supplemental materials:
You may provide no more than two supplement materials to support your application. These may include but are not limited to graphs, images, photos, newspaper articles etc. (Please use one of the following: pdf; txt; doc; docx; xls; xlsx; html; htm)
Model Practice(s) must be responsive to a particular local public health problem or concern. An innovative practice must be 1. new to the field of public health (and not just new to your health department) OR 2. a creative use of an existing tool or practice, including but not limited to use of an Advanced Practice Centers (APC) development tool, The Guide to Community Preventive Services, Healthy People 2020 (HP 2020), Mobilizing for Action through Planning and Partnerships (MAPP), Protocol for Assessing Community Excellence in Environmental Health (PACE EH). Examples of an inventive use of an existing tool or practice are: tailoring to meet the needs of a specific population, adapting from a different discipline, or improving the content.
In the boxes provided below, please answer the following:
1)Brief description of LHD – location, jurisdiction size, type of population served 2)Statement of the problem/public health issue 3)What target population is affected by problem (please include relevant demographics) 3a)What is target population size? 3b)What percentage did you reach? 4)What has been done in the past to address the problem?5)Why is current/proposed practice better? 6)Is current practice innovative? How so/explain? 6a)New to the field of public health OR 6b)Creative use of existing tool or practice 6b.1)What tool or practice did you use in an original way to create your practice? (e.g., APC development tool, The Guide to Community Preventive Services, HP 2020, MAPP, PACE EH, a tool from NACCHO’s Toolbox etc.) 7)Is current practice evidence-based? If yes, provide references (Examples of evidence-based guidelines include the Guide to Community Preventive Services, MMWR Recommendations and Reports, National Guideline Clearinghouses, and the USPSTF Recommendations.)
The Florida Department of Health in Volusia County’s main office is located in Daytona Beach, Florida. The population of Volusia County is between 400,000 and 499,000. The served population consists of a racial and ethnic mixture.
It is becoming more and more important to educate and empower our community about the role of public health. Residents and visitors need to understand public health and what they can do to protect themselves and their loved ones.
According to the United States Census, 85 percent of the population is white, 11.8 percent is Hispanic and 11 percent is black.
Twenty two percent of the population is over the age of 65 years old age and 4.8 percent is under the age of five years old.
Volusia County is located in the east-central part of the U.S. state of Florida, bordered by the St. Johns River to the west and the south, and the Atlantic Ocean to the east. The county was founded on December 29, 1854. As of the 2010 United States Census, the population was 494,593. It is the sole county of the Deltona–Daytona Beach–Ormond Beach, FL Metropolitan Statistical Area, which was the 103rd-largest metropolitan area in the United States as of 2010.[1] The county seat is DeLand, and the largest municipality is Deltona.
The Community Health Matters Video Program provides a unique educational tool for residents and visitors to learn about public health. In the past, the traditional ways to promote public health have been used such as newspaper articles, radio interviews, etc. Community Health Matters is creative and unique because it features the work of public health and it is written and produced by public health employees.
It is always better to write your own features. You can tell your story better. No one walks in your shoes, but you. Community Health Matters takes a powerful look at the role of public health through the eyes of public health workers. It truly gives the community an up close and personal view of public health and what they can do to stay safe.
Community Health Matters is new to the field of public health in the sense of connecting to an existing television program and being a part of that accomplishment for ten years. Public information messaging tools were used in writing some of the scripts. Healthy People 2020 topics have also been featured in the videos.
Community Health Matters is unique because it features a number of the CDC Winnable Battles topics as well as any and all public health topics or concerns such as nutrition, physical activity, obesity, tobacco prevention, HIV prevention, sexually transmitted diseases, drowning prevention, public health preparedness and more.
Each week the PIO selects a public health topic and writes and produces a 3 minute video spotlighting the topic. The video includes interviews with subject matter experts including the health department director. The video segment is featured on the Volusia County Government weekly community information television show called Volusia Magazine. This show has been on the air in Volusia County for 30 years. The public health segment has been a part of the show for ten years.
Overflow Responsiveness - 1 Overflow Responsiveness - 2 Overflow Responsiveness - 3 HIV in the U.S. Tobacco Nutrition, Physical Activity, and Obesity The LHD should have a role in the practice’s development and/or implementation. Additionally, the practice should demonstrate broad-based involvement and participation of community partners (e.g., government, local residents, business, healthcare, and academia). If the practice is internal to the LHD, it should demonstrate cooperation and participation within the agency (i.e., other LHD staff) and other outside entities, if relevant. An effective implementation strategy includes outlined, actionable steps that are taken to complete the goals and objectives and put the practice into action within the community.
In the boxes provided below, please answer the following:
1)Goal(s) and objectives of practice 2)What did you do to achieve the goals and objectives? 2a)Steps taken to implement the program 3)Any criteria for who was selected to receive the practice (if applicable)? 4)What was the timeframe for the practice 5)Were other stakeholders involved? What was their role in the planning and implementation process? 5a)What does the LHD do to foster collaboration with community stakeholders? Describe the relationship(s) and how it furthers the practice goal(s) 6)Any start up or in-kind costs and funding services associated with this practice? Please provide actual data, if possible. Else, provide an estimate of start-up costs/ budget breakdown.
Goal- Develop an increased understanding of the role of public health in our community
Objective- Produce 30 public health news videos that spotlight the work of public health in the community per year
The Community Health Matters Video Program is the creation of the Public Information Officer (PIO) whose background is in broadcast journalism.
The PIO implemented the entire program by reaching out to the Volusia County Government and asking to provide a public health segment for the television program. The PIO selects the topics, writes the scripts, shots with the photographer, interviews the subject matter experts, helps with the editing, and does everything necessary to make the video accurate. The videos are posted on DOH youtube and posted to our website each week.
The video also airs on the public broadcasting channel WDSC TV 15. The Vision for WDSC TV-15 is to be the Television station of choice in Central Florida.
As a department of Daytona State College, (WDSC-TV) Public Broadcasting embraces and supports the college's mission to provide quality educational opportunities to the citizens in this service area. WDSC dedicates resources toward assisting the college in achieving its institutional goals.
WDSC is committed to broadcasting high quality programs which educate, enrich, and entertain our viewers. We deliver educational programs, services, and information to Central Florida homes, schools, and businesses through state-of-the art telecommunications technologies.
WDSC also produces programming that addresses the interests and needs of the communities we serve. WDSC will maintain the highest standards of integrity in our endeavors to position Daytona State College/WDSC as Central Florida’s most accessible resource for lifelong learning.
Stakeholders include:
• DOH-Volusia
• Florida Department f Health
• Volusia County Government
• Various community partners such as Halifax Medical Center, Healthy Start Coalition, Stewart Marchman ACT, American Red Cross, United Way, etc
Community partners have provided subject matter experts for interviews and supported the video project by watching it weekly. DOH-Volusia has a very strong working relationship with our community partners. We often provide an opportunity to feature our community partners on the video which often saves them the costs associated with hiring a crew to do their own video project.
The funding is minimal if you use your community partners and have a talented Public Information Officer with a background in broadcast journalism to lead the project. The video project would cost more if you are shooting and editing your own video. The county is covering those costs for us.
Budget
DVDs $100.00
Evaluation assesses the value of the practice and the potential worth it has to other LHDs and the populations they serve. It is also an effective means to assess the credibility of the practice. Evaluation helps public health practice maintain standards and improves practice.
Two types of evaluation are process and outcome. Process evaluation assesses the effectiveness of the steps taken to achieve the desired practice outcomes. Outcome evaluation summarizes the results of the practice efforts. Results may be long-term, such as an improvement in health status, or short-term, such as an improvement in knowledge/awareness, a policy change, an increase in numbers reached, etc. Results may be quantitative (empirical data such as percentages or numerical counts) and/or qualitative (e.g., focus group results, in-depth interviews, or anecdotal evidence).
In the boxes provided below, please answer the following:
1)What did you find out? To what extent were your objectives achieved? Please re-state your objectives from the methodology section. 2)Did you evaluate your practice? 2a)List any primary data sources, who collected the data, and how (if applicable) 2b)List any secondary data sources used (if applicable) 2c)List performance measures used. Include process and outcome measures as appropriate. 2d)Describe how results were analyzed 2e)Were any modifications made to the practice as a result of the data findings?
Objective- To produce 30 public health news videos that spotlight the work of public health in the community per year.
Our objectives were achieved because we were fortunate to have a skilled communications professional to serve as the reporter. We measured the videos based on wanting to produce one weekly over a 52 week period.
Sustainability is determined by the availability of adequate resources. In addition, the practice should be designed so that stakeholders are invested in its maintenance and to ensure it is sustained after initial development. (NACCHO acknowledges fiscal crisis may limit the feasibility of a practice’s continuation.)
In the boxes provided below, please answer the following:
1)Lessons learned in relation to practice 2)Lessons learned in relation to partner collaboration (if applicable) 3)Is this practice better than what has been done before? 4)Did you do a cost/benefit analysis? If so, describe 5)Sustainability – is there sufficient stakeholder commitment to sustain the practice? 5a)Describe sustainability plans
This video program is a practical way to promote public health programs and services.
The practice categories include:
• Chronic Disease
• Environmental Health
• Immunization
The Community Health Matters Video Program has been going strong for ten years. There is no shortage of public health programs, services, prevention tips, issues and topics to feature on televison. Sustainability for this project is very strong with the right players in place.
Please identify the topic area(s) the practice addresses. You may choose up to three public health areas:
Practice Category One:
Communication/Public Relations Are you a previous applicant?:
Yes, awarded neither Model nor Promising |
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