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From establishing your health department’s social media presence to finding out which platforms work best in communicating with your various audiences, NACCHO’s Social Media Toolkit: A Primer for Local Health Department PIOs and Communications Professionals 2.0 will help local health departments get started and grow their social media programs, one tweet at a time. For beginners as well as experienced practitioners, this toolkit features a description of platforms; how to develop a social media policy; how to integrate social media with your emergency communications plans; social media strategy; and emerging trends. The toolkit was updated in July 2021 to include a section on Communicating in a Crisis: Social Media and the COVID-19 Pandemic.  

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Product Code: NA840PDF