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Branding a Local Health Department: The Process (PDF)

Branding a Local Health Department: The Process (PDF)

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Local health departments can adopt the business practice of branding (also known as image management) to differentiate their role and function within the community from other health-related organizat ...
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Number of pages:4
Year published:2014
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Description

Local health departments can adopt the business practice of branding (also known as image management) to differentiate their role and function within the community from other health-related organizations and providers. This guide introduces brand development. It describes the journey toward building a strong brand and breaks the process into manageable steps. 

Category: GEN

Product Code: NA691PDF

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